
How MSPs Can Turn Windows 10 End of Life into a Strategic Advantage – Without the Q4 Panic
Let’s be honest:
Every MSP on the planet already knows Windows 10 is reaching End of Life in October 2025.
This is not breaking news.
The real question is:
👉 How do you get clients to take it seriously, act early, and avoid 3 months of hell later?
👉 How do you protect your margins (and your sanity) when some clients “can’t see the point of upgrading”?
Here’s a simple (and slightly battle-hardened) action plan to help.
Your Action Plan for Win 10 End of Life:
1. Let Your RMM Do the Heavy Lifting
If you’re still manually checking who’s on Windows 10, we need to have a different conversation…
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Run reports from your RMM tool — most have Windows version filters built in.
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Create a list of at-risk devices and assess hardware for Windows 11 compatibility (TPM, CPU, RAM).
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Bonus points if you set up an automatic policy that alerts you whenever a new Win10 device sneaks onto your networks.
2. Communicate Like It’s an Emergency (Because It Is)
Clients ignore boring emails.
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Personalise messages using your RMM data: “Hey Bob, your laptop serial XYZ123 won’t be supported soon.”
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Show them a risk dashboard — red is a powerful motivator.
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Talk about business risk and compliance, not “technical upgrades.”
3. Create Upgrade Plans — and Make It Easy
No one wakes up excited to refresh 47 laptops.
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Offer two options: upgrade if possible or replace if not — and keep it simple.
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Help clients budget by phasing replacements over a few months.
4. Update Your SLA Before the Fire Starts
Here’s the uncomfortable truth:
💬 “If a client chooses to stay on Windows 10 after October 2025, they’re choosing to leave the SLA party.”
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Put it in writing: unsupported devices = no guaranteed support, no guarantees on outcomes, higher ad hoc rates.
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Consider a ‘Best Efforts’ support add-on at premium pricing — but don’t make it too comfortable.
5. Offer Financing, Save Deals
Don’t let “we can’t afford it” become your clients’ excuse.
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Offer leasing or payment plans.
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Bundle device refreshes into their monthly contract.
6. Keep Clients (and Yourself) Compliant
Ignoring an unsupported Windows 10 device isn’t just risky — it could be legally and financially painful.
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Under Cyber Essentials, just one unpatched or unsupported device could cause a client to fail their certification.
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That could lead to:
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Losing cyber insurance coverage
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Failing supplier audits
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Missing out on contracts that require compliance (public sector, finance, legal etc.)
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Make it crystal clear to clients:
💬 “Keeping one old PC isn’t ‘saving money’ — it could cost you a contract or an insurance claim.”
Use this as another reason to drive urgency — it’s not “nice to have,” it’s business-critical.
Final Word
You already know Windows 10 is on the way out.
This is your chance to be proactive, protect your clients — and avoid firefighting when everyone else is panicking in Q4.
💬 Early action = fewer late-night tickets, happier clients, and more room for your team to breathe.
Drop us a message, we’ll help you explore the options with no pressure and full clarity.
Need a Hand Getting Started?
We’ve put together a free Windows 10 End of Life Compliance Checklist — built specifically for MSPs. It walks you through everything from RMM reporting to SLA updates and Cyber Essentials alignment.
🛠️ Grab it now from the MSP Help Centre and use it to guide your internal teams or share with clients during QBRs.
👉 Download the checklist here