How MSPs Can Turn Windows 10 End of Life into a Strategic Advantage – Without the Q4 Panic

Let’s be honest:
Every MSP on the planet already knows Windows 10 is reaching End of Life in October 2025.
This is not breaking news.

The real question is:
👉 How do you get clients to take it seriously, act early, and avoid 3 months of hell later?
👉 How do you protect your margins (and your sanity) when some clients “can’t see the point of upgrading”?

Here’s a simple (and slightly battle-hardened) action plan to help.

Your Action Plan for Win 10 End of Life:

1. Let Your RMM Do the Heavy Lifting
If you’re still manually checking who’s on Windows 10, we need to have a different conversation…

  • Run reports from your RMM tool — most have Windows version filters built in.

  • Create a list of at-risk devices and assess hardware for Windows 11 compatibility (TPM, CPU, RAM).

  • Bonus points if you set up an automatic policy that alerts you whenever a new Win10 device sneaks onto your networks.

2. Communicate Like It’s an Emergency (Because It Is)
Clients ignore boring emails.

  • Personalise messages using your RMM data: “Hey Bob, your laptop serial XYZ123 won’t be supported soon.”

  • Show them a risk dashboard — red is a powerful motivator.

  • Talk about business risk and compliance, not “technical upgrades.”

3. Create Upgrade Plans — and Make It Easy
No one wakes up excited to refresh 47 laptops.

  • Offer two options: upgrade if possible or replace if not — and keep it simple.

  • Help clients budget by phasing replacements over a few months.

4. Update Your SLA Before the Fire Starts
Here’s the uncomfortable truth:
💬 “If a client chooses to stay on Windows 10 after October 2025, they’re choosing to leave the SLA party.”

  • Put it in writing: unsupported devices = no guaranteed support, no guarantees on outcomes, higher ad hoc rates.

  • Consider a ‘Best Efforts’ support add-on at premium pricing — but don’t make it too comfortable.

5. Offer Financing, Save Deals
Don’t let “we can’t afford it” become your clients’ excuse.

  • Offer leasing or payment plans.

  • Bundle device refreshes into their monthly contract.

6. Keep Clients (and Yourself) Compliant
Ignoring an unsupported Windows 10 device isn’t just risky — it could be legally and financially painful.

  • Under Cyber Essentials, just one unpatched or unsupported device could cause a client to fail their certification.

  • That could lead to:

    • Losing cyber insurance coverage

    • Failing supplier audits

    • Missing out on contracts that require compliance (public sector, finance, legal etc.)

Make it crystal clear to clients:
💬 “Keeping one old PC isn’t ‘saving money’ — it could cost you a contract or an insurance claim.”

Use this as another reason to drive urgency — it’s not “nice to have,” it’s business-critical.

Final Word

You already know Windows 10 is on the way out.
This is your chance to be proactive, protect your clients — and avoid firefighting when everyone else is panicking in Q4.

💬 Early action = fewer late-night tickets, happier clients, and more room for your team to breathe.

Drop us a message, we’ll help you explore the options with no pressure and full clarity.

Need a Hand Getting Started?

We’ve put together a free Windows 10 End of Life Compliance Checklist — built specifically for MSPs. It walks you through everything from RMM reporting to SLA updates and Cyber Essentials alignment.

🛠️ Grab it now from the MSP Help Centre and use it to guide your internal teams or share with clients during QBRs.
👉 Download the checklist here

about Adelvium
Team Discussion

At Adelvium, we believe that Managed Service Providers (MSPs) deserve more than generic advice—they need tailored, results-driven strategies to thrive in a competitive landscape. With over 50 years of combined industry experience, we bring deep expertise in business consulting, marketing, sales enablement, operational efficiency, vendor alignment, and leadership coaching to help MSPs scale, optimise, and succeed