Name: Novem
Industry: Business & Technology / IT Services Provider
Headquarters: Blenheim Court, Carrs Rd, Cheadle SK8 2JY
Website: https://www.novem.co.uk

Novem engaged Adelvium to support the design, positioning, and go-to-market execution of a new cyber security offering. While Novem already possessed strong in-house technical capability and deep security knowledge, the leadership team recognised the need for an external strategic perspective to challenge assumptions, refine structure, and ensure the resulting proposition resonated clearly with customers.

The objective was not to add more tools or complexity, but to turn expertise into a coherent, commercially effective cyber security proposition that customers could understand, trust, and buy.

Cyber security is an inherently complex and often subjective domain. Customers are bombarded with conflicting advice, overlapping solutions, and fear-driven messaging. Internally, Novem had the technical expertise to design robust security bundles, but faced several challenges:

As Netserve continued to scale, the leadership team recognised the need for greater structure and consistency across their sales and marketing efforts.

The business had strong technical delivery and an established client base but lacked a clear, repeatable growth framework.

Marketing activity was largely reactive, sales processes varied between opportunities, and there was no dedicated sales resource to drive pipeline development.
They needed both strategic direction and hands-on execution to sustain growth.

Novem’s leadership team wanted confidence that their new cyber security approach was well-considered, defensible, and genuinely differentiated, not just technically sound.

Adelvium was brought in to provide external challenge, strategic structure, and go-to-market clarity. Our role focused on turning capability into proposition.

Our work included:

1. External Strategic Challenge

We worked closely with Novem’s leadership to review existing thinking, challenge assumptions, and pressure-test the structure of the proposed security bundles. This external viewpoint helped validate what was strong, identify gaps, and simplify where complexity was unnecessary.

2. Cyber Security Offering Design

We helped Novem refine and structure their cyber security services into clearly defined bundles that:

• Reflected real-world customer needs and risk profiles
• Aligned to security maturity rather than one-size-fits-all solutions
• Clearly articulated what customers get, why it matters, and how it reduces risk

3. Value-Led Messaging & Positioning

A key focus was translating technical controls into customer outcomes. Adelvium supported Novem in:

• Defining clear benefits for each security bundle
• Positioning cyber security as a business enabler, not just an IT add-on
• Creating language that sales teams could use confidently with non-technical decision-makers

4. Go-To-Market Enablement

Finally, we helped Novem prepare to take the new offering to market, ensuring consistency across:

• Customer-facing messaging
• Sales conversations
• Overall narrative around Novem’s cyber security approach

By combining Novem’s internal expertise with Adelvium’s external strategic perspective, the business arrived at a stronger, clearer cyber security proposition.

Key outcomes included:

• A well-structured, maturity-led cyber security offering
• Improved clarity and confidence in how cyber security is communicated to customers
• A proposition that reflects thoughtful design rather than reactive tool selection
• Increased confidence internally that the approach is defensible, credible, and customer-focused

Most importantly, Novem can now clearly demonstrate to customers that their cyber security offering has been deliberately and carefully constructed, balancing technical

“Cyber security is an inherently complex subject area, and one where people often have very subjective opinions. Within Novem we had all the right knowledge and skills to construct our new approach, however I felt it was important to bring in an external view to challenge our thinking. In doing so, we’ve ended up in a better place. Adelvium then helped us better communicate the various benefits to our end customers.”

– Alex Heslip, CEO, Novem IT

Adelvium specialises in helping technology service providers turn capability into clarity, combining strategic challenge, commercial structure, and practical go-to-market execution. Our work with Novem is a strong example of how the right external perspective can elevate an already capable internal team.